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B2B ECOMMERCE PLATFORM · BUILT FOR WHOLESALE

B2B eCommerce, Sales Rep app, CRM & AI Order Entry for Wholesalers & Distributors

All in One Platform

WizCommerce gives wholesalers & distributors a branded B2B storefront where customers can browse their catalog, see their pricing, reorder products, and place orders anytime.

A Sales Rep App for Tradeshow Order Taking even in the offline mode, Wholesale specific CRM & AI Order Entry tool to cut manual order entry.

Everything stays connected to your ERP and sales team. Go live in 30 days.

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Go live in 30 days — Proven across 100+ wholesale and distributor deployments.

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Smart order routing across multiple warehouses — with live inventory, backorder ETAs, and freight quotes at checkout.

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600+ wholesalers, distributors, and manufacturers trust WizCommerce, across hardware, foodservice, industrial, home decor, and rugs.

Why Wholesalers and Distributors Choose WizCommerce

30 days

Average launch for a new branded B2B store

0%

Transaction fees on every order you take online

20+

ERP and accounting systems with native two-way sync

4.8/5

G2 rating · Forrester-recognized B2B commerce platform

24/7

Self-service ordering and reorders for your buyers

Our Customers

Build for Wholesale.
Powered by AI.

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The Problems Wholesale Businesses Bring To Us. And How We Solve Them.

"We have different pricing for every customer and our B2B website can't show the right price to the right buyer."

How WizCommerce Solves It

Every buyer logs in and sees only their price, their catalog, and their products — pulled live from your ERP. No manual updates, no wrong prices showing up at checkout.

"Our customers want to order online but we don't have a proper B2B portal — just a generic website that wasn't built for wholesale."

How WizCommerce Solves It

WizCommerce gives you a branded B2B storefront built for wholesale from day one — bulk ordering, reorders, account-specific catalogs, and buyer login. No retail workarounds.

"We're on Shopify. It wasn't built for B2B and the plugins we've bolted on have made it a mess."

How WizCommerce Solves It

WizCommerce is built for B2B wholesale from the ground up. No plugins, no transaction fees, no retail-first compromises. Everything wholesale businesses need is included natively.

"Our team still manually keys in orders from emails and faxes every morning. It takes hours and errors slip through constantly."

How WizCommerce Solves It

Our AI order entry tool reads incoming purchase orders — emails, PDFs, scans, spreadsheets — and enters them directly into your ERP. Your team starts the day selling, not typing.

"We can't get our ERP data to show up on our B2B site in real time. Customers see stale inventory and wrong pricing constantly."

How WizCommerce Solves It

WizCommerce connects natively to your ERP with real-time, two-way sync. Inventory, pricing, and customer data stay live on your storefront — automatically, with no manual updates.

"We're using 4-5 different tools and nothing talks to each other. Reps are on one system, the portal is on another, and the CRM is a spreadsheet."

How WizCommerce Solves It

One platform replaces your B2B portal, rep ordering tool, digital catalog, and CRM. Every order, customer, and product lives in one place — and syncs to your ERP automatically.

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Real Results From Wholesale Businesses Like Yours

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8 Benchmarks Behind The Best Run Wholesalers

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FEATURES

Everything A Real B2B E-Commerce Solution Needs - out of the box.

B2B e-commerce capabilities built for wholesale & distribution workflows - not generic retail tools repackaged with a B2B label.

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Branded B2B Storefront With Custom Pricing

  • Fully branded storefront with flexible layouts and B2B-friendly UI blocks - no generic SaaS template
  • Customer-specific price lists assigned by region, channel, volume, or contract
  • Custom payment terms beyond Net30/Net60, applied automatically to the right buyers
  • Volume pricing with tiered discounts that adjust based on quantity breaks
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Self-Serve B2B Ordering Portal With Approval-Gated Signup

  • AI-powered search, smart filters, and one-click reorders for 24/7 self-service buying
  • Multi-cart checkout so buyers can build separate carts for different projects or locations
  • Custom lead intake forms that match your wholesale onboarding process
  • One-click buyer approvals with tailored storefronts shown to each prospect
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Mobile Rep Order App For Trade Shows And The Road

  • Offline order writing with customer-specific pricing applied automatically, syncs to ERP when back online
  • Multi-cart orders, professional quotes, and one-click conversion to ERP-synced orders
  • AI-powered product search, smart recommendations, and live inventory across every device
  • Real-time order and delivery status inside the app — no bouncing questions to customer service
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AI Order Entry and Sales Assistance

  • Ella, our AI Order Entry Agent, reads incoming POs from emails, PDFs, scans, and handwritten notes
  • Ella maps customer-specific part numbers to your internal SKUs and drops clean orders into your ERP
  • Kai, Our Sales Co-Pilot, surfaces who to follow up with today, which quotes are expiring, and which accounts need attention
  • Kai recommends upsells, in-stock alternatives, and complementary products based on each customer's buying patterns
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Built-In wholesale CRM

  • Capture and manage leads directly from your B2B storefront
  • Approve new customers with tax-ID and reseller certificate uploads
  • Segment buyers by region, order history, or account type
  • Run targeted email marketing campaigns from the same platform
  • Give reps a full view of account history, open quotes, and reorder patterns
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See How WizCommerce Stacks Up Against The Rest

Capability WizCommerce Shopify Plus
+ B2B		 Magento /
Adobe Commerce		 BigCommerce
B2B		 Custom
built
Built for B2B from day one Native B2C + plugins Heavy dev Edition add-on DIY
12 tiers × 100k SKUs custom pricing Native Via plugin Heavy dev Yes DIY
Hide pricing from Google until login One setting Plugin Dev Yes DIY
Native ERP sync (15+ ERPs) No middleware 3rd-party Connector App store Build it
Real-time inventory (not midnight refresh) Native Depends Depends Yes DIY
Built-in mobile rep app (offline at trade shows) WizOrder
Self-service buyer portal (invoices, terms, ACH) Native Plugin Dev Yes DIY
B2B ecommerce website builder (no dev) Native Yes Yes
Built-in CRM, email, lead capture Native
Go-live in 30 days Average Varies 6–12 mo 3–6 mo 12+ mo
Transaction fees None 1% per order None None None
Multiple B2B ecommerce webstores per account Multi-store Plus only Yes Yes DIY
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No surprises

Your B2B E-Commerce Software Implementation,
Security, And Migration

The three questions every wholesale operator asks before signing a B2B ecommerce software contract.

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Go live in 30 days - here's how

Week 1

Kickoff, branding, subdomain

Week 2

ERP sync configured & tested

Week 3

Catalog + customer import, pricing rules

Week 4

UAT + launch

Not 6 months. Not 12. We've done it for 500+ wholesalers, distributors, and manufacturers.

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Security, uptime, and your data

SOC 2 Type II GDPR CCPA 99.99% uptime US / EU / CA residency

Your data belongs to you — we never use it to train AI models. Full sync history is visible at all times, including every push, failure, and retry.

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Migrating from Shopify, Magento, or Repzio

We've migrated businesses from every major platform. Wherever you're coming from, we have a proven playbook:

  • Shopify Plus + B2B plugin stack
  • Magento / Adobe Commerce (incl. M2 EOL)
  • Repzio / NuOrder / Markettime
  • Homegrown PHP / WordPress portal
  • Email + PDF + Excel (the "no portal" cohort)
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60-day pilot guarantee

Try before you launch. We migrate your top 50 SKUs, your 5 biggest customers, and your ERP connector during the pilot — for free.

You don't go live until it's right.

If WizCommerce isn't the right fit at the end of the pilot, walk away. No contracts, no fees.

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Frequently Asked Questions

Most "B2B ecommerce platforms" are B2C tools with B2B plugins bolted on (Shopify Plus, BigCommerce, WooCommerce). WizCommerce is a B2B-native ecommerce solution: customer-specific pricing across thousands of SKUs, native ERP sync, hide-pricing-from-Google, a mobile rep app, and a buyer portal — all in the base product. You don't bolt on B2B; B2B is the foundation.

WizCommerce includes a built-in B2B ecommerce website builder — a drag-and-drop CMS with three-breakpoint editing, hero carousels, image hotspots, and shoppable lookbooks. Your team builds and updates your branded B2B store without a developer. If you want custom code, our REST API and headless layer support that too.

Yes. Run multiple B2B ecommerce webstores under one WizCommerce account — one per brand, one per region, or one per channel. Share inventory and pricing where you want it shared; isolate it where you don't. Each storefront is fully brandable on its own subdomain.

Shopify added B2B as an extension of its DTC platform. It charges $2,500/month plus 1% per order, requires plugins for tier pricing, custom catalogs, and ERP sync, and stores customer-to-business relationships in a way that's awkward for wholesale. WizCommerce is built for wholesale: B2B pricing is data, not a plugin; ERP sync is native, not a third-party app; the mobile rep app and buyer portal are part of the base product.

Yes. We migrate Magento and Magento 2 customers regularly, especially as Magento 2 approaches end-of-life. You get a modern B2B commerce platform without the dev-team dependency, without annual upgrade quotes, and with a B2B-native data model that handles per-customer pricing, gated catalogs, and ERP sync out of the box.

NetSuite, QuickBooks (Online, Enterprise, Desktop), SAP, Sage (Intacct + 100/300/500), Microsoft Dynamics 365 / Business Central, Acumatica, Spire, Fishbowl, M4 / Sightline, Dynacom — plus a Custom REST API for anything else. The sync is bidirectional and real-time. No middleware.

Yes. WizCommerce is the B2B ecommerce website building software for wholesalers who want a branded storefront without becoming a development shop. Custom subdomain, full theme control, design tokens, custom typography, image-rich layouts. Two B2B webstores under WizCommerce never look the same.

Yes — this is a single toggle. Public visitors see your branded B2B store without prices. Buyers see their negotiated price the moment they log in. MAP-friendly. Keeps competitors out of your pricing data.

Average go-live across 100+ implementations is 30 days. We've shipped one in 7 days at Browne Co. ahead of a trade show. The 60-day pilot includes ERP integration, top-50-SKU migration, and your 5 biggest customers — for free.

Available on the Enterprise tier. WizCommerce supports EDI 850/810/856, cXML, and Ariba / SAP-style punchout for hospitality, government, and big-box buyers.

Demo call

The B2B Ordering Platform Wholesale Distributors Switch To.

Wizcommerce is the B2B eCommerce solution that replaces your duct-taped stack of Shopify plugins, spreadsheet CRMs, and legacy rep tools with one AI-native platform. Join hundreds of wholesale brands who have already made the switch.

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