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Wholesale Ecommerce Software · Buyer Portal Built In

The wholesale ecommerce software that replaces email orders, Excel pricing, and Repzio - with a real wholesale buyer portal.

WizCommerce delivers the wholesale commerce solutions that brands and distributors actually need - the wholesale ecommerce platform, the wholesale buyer portal, and the mobile rep app - built for selling to retailers, designers, and trade buyers. Custom pricing per buyer, login-gated catalog, native ERP sync. Go live in 30 days.

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Book Your Demo

 
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Go live in 30 days — average across 100+ wholesale e-commerce solution rollouts.

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Wholesale buyer portal — with login-gated pricing, 1-click reorder, saved carts, pay-on-account, and a self-service dashboard your retailers will actually use.

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Trusted by 600+ wholesale brands across home decor, gifts, rugs, lighting, apparel, foodservice, and beauty.

500+

Wholesalers, distributors & manufacturers running on WizCommerce

30 days

Average go-live for new B2B ecommerce webstores

15+

Native ERP connectors: NetSuite, QuickBooks, SAP, Sage, Dynamics

4.8/5

G2 rating - Forrester-recognized B2B commerce platform

15%

Average increase in website order volume through AI-driven upsells

Our Customers

Built for Wholesale.
Powered by AI.

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Recommended by

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See the Wholesale E-Commerce
Platform in Action.

 

What Wholesale Brands Told us About Their Buyer Portals

We talked to 337 wholesale operators about why their wholesale e-commerce solution isn't working. Here's what they said - verbatim - and how a real wholesale e-commerce buyer portal solves each one.

What our customers told us
How WizCommerce solves it

“We have different pricing for every customer and managing it across systems is a nightmare. We can't even show accurate pricing on our B2B website.”

Customer-specific pricing engine: per-account catalogs, tiered pricing, volume discounts, and product restrictions - all synced live from your ERP. The core B2B eCommerce feature wholesale demands most.

“We're using 4-5 different tools and nothing talks to each other. Reps are on one system, the B2B portal is on another, and the CRM is a spreadsheet.”

One platform replaces your B2B eCommerce portal, rep app, CRM, digital catalog, and AI tools. Unified B2B eCommerce software that eliminates data silos completely.

“Our team is still manually entering orders from emails and faxes every morning. It takes hours and errors slip through constantly.”

Our AI Order Entry Assistant reads emailed orders - PDFs, spreadsheets, plain text - and enters them directly into your ERP. Zero manual data entry. Zero errors.

“Shopify was built for retail. We bolted on B2B plugins and it became a complete mess. Shopify Plus is $2,500 a month plus 1% of every single order.”

WizCommerce is a wholesale B2B eCommerce platform built from day one for B2B. No plugins, no transaction fees, no B2C workarounds.

“We can't get our ERP data to show up on our B2B eCommerce site in real time. Our customers see stale inventory and wrong pricing constantly.”

Native ERP connectors for Netsuite, Quickbooks, Dynamic 365, Fishbowl, SAP, Sage +9 more. Deliver real-time bi-directional sync. Inventory, pricing, and customer data are always live and accurate.

“Our reps don't have a mobile app. They write orders on paper at trade shows, then re-enter everything when they get back to the office.”

WizOrder: the B2B Ordering app for field reps. Offline trade show mode, barcode scanning, multi-cart checkout, and split orders synced to your ERP.

Book a demo

See Why Wholesale Leaders Are Switching to WizCommerce

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FEATURES

Everything a real wholesale e-commerce solution needs.

E-Commerce capabilities built for wholesale workflows - not generic retail tools repackaged with a B2B label.

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Branded B2B Storefront With Custom Pricing

  • Fully branded storefront with flexible layouts and B2B-friendly UI blocks - no generic SaaS template
  • Customer-specific price lists assigned by region, channel, volume, or contract
  • Custom payment terms beyond Net30/Net60, applied automatically to the right buyers
  • Volume pricing with tiered discounts that adjust based on quantity breaks
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Self-Serve B2B E-Commerce Portal With Approval-Gated Signup

  • AI-powered search, smart filters, and one-click reorders for 24/7 self-service buying
  • Multi-cart checkout so buyers can build separate carts for different projects or locations
  • Custom lead intake forms that match your wholesale onboarding process
  • One-click buyer approvals with tailored storefronts shown to each prospect
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Mobile Rep Order App For Trade Shows And The Road

  • Offline order writing with customer-specific pricing applied automatically, syncs to ERP when back online
  • Multi-cart orders, professional quotes, and one-click conversion to ERP-synced orders
  • AI-powered product search, smart recommendations, and live inventory across every device
  • Real-time order and delivery status inside the app — no bouncing questions to customer service
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AI Sales Assistant And AI Order And Quote Entry Assistant

  • Ella reads incoming POs from emails, PDFs, scans, and handwritten notes
  • Ella maps customer-specific part numbers to your internal SKUs and drops clean orders into your ERP
  • Kai surfaces who to follow up with today, which quotes are expiring, and which accounts need attention
  • Kai recommends upsells, in-stock alternatives, and complementary products based on each customer's buying patterns
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Net Terms, Card on File, ACH

Support Net 30 and Net 60 terms, ACH, card-on-file, wire, check, and payment links, so buyers can always pay the way they prefer at checkout.

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Built-In Wholesale CRM

Capture leads, approve customers with tax-ID and reseller cert uploads, segment buyers, run email marketing, and guide reps with AI, all on one wholesale platform.

Book a Demo

WizCommerce vs. Every other Wholesale E-Commerce Solution.

How WizCommerce stacks up against the platforms wholesale brands actually compare in 2026.

Capability WizCommerce Shopify Plus
+ B2B		 Magento /
Adobe Commerce		 BigCommerce
B2B		 Custom
built
Built for B2B from day one Native B2C + plugins Heavy dev Edition add-on DIY
12 tiers × 100k SKUs custom pricing Native Via plugin Heavy dev Yes DIY
Hide pricing from Google until login One setting Plugin Dev Yes DIY
Native ERP sync (15+ ERPs) No middleware 3rd-party Connector App store Build it
Real-time inventory (not midnight refresh) Native Depends Depends Yes DIY
Built-in mobile rep app (offline at trade shows) WizOrder
Self-service buyer portal (invoices, terms, ACH) Native Plugin Dev Yes DIY
B2B ecommerce website builder (no dev) Native Yes Yes
Built-in CRM, email, lead capture Native
Go-live in 30 days Average Varies 6–12 mo 3–6 mo 12+ mo
Transaction fees None 1% per order None None None
Multiple B2B ecommerce webstores per account Multi-store Plus only Yes Yes DIY
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Integrations

Your ERP Is The Source Of Truth.
WizCommerce Just Reads It.

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Fully Managed
Implementation

WizCommerce Handles Setup, Mapping & Configuration

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Real-Time
Bidirectional Sync

Orders, Pricing & Inventory Synced Instantly

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Continuous
Monitoring

Proactive alerting and resolution, fully managed

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Universal
Compatibility

Cloud, On-Premise, Legacy & Custom ERPs Connected

Seamless Integration With

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The Replatform Playbook
For Your Current System.

Five proven migration paths to a modern B2B ecommerce platform. We’ve done each of these for 40+ wholesalers.

Replacing Shopify Plus + B2B plugin stack

  • Export products, customers, and orders from Shopify via Admin API. We import via mapped CSV.
  • Rebuild your customer-tier matrix natively in WizShop — no more B2B plugin tax.
  • ERP connector (NetSuite/QuickBooks/SAP/Sage) replaces middleware like Celigo or Boomi.
  • Keep your Shopify DTC live on the apex domain; run WizShop's b2b store on wholesale.yourbrand.com.
  • Typical timeline: 21–35 days. Largest single saving: ~$28–33k/year off Shopify Plus + plugins.

Replacing Magento / Adobe Commerce (incl. M2 EOL)

  • Magento data export → WizShop catalog and customer schema. Variant flattening included.
  • Replace the developer/agency dependency with native B2B features that ship in the base product.
  • Avoid the $100k+ Adobe Commerce upgrade quote — modern B2B ecommerce platform at mid-market pricing.
  • SEO redirects preserved 301 → 301 via export-and-map. Zero ranking loss for top pages.
  • Typical timeline: 28–45 days. Includes the Magento 2 EOL cutover path.

Replacing Repzio / NuOrder / Markettime

  • Account hierarchy and rep-territory mapping exported and rebuilt natively.
  • Buyer portal upgrade — modern B2B ecommerce webstores replace dated portal UX.
  • Rep app data (iPad rosters, accounts, pricing) migrated to WizOrder offline-first app.
  • ERP sync stops depending on overnight SSIS packages and CSV drops.
  • Typical timeline: 21–30 days. Frequently aligned to next trade show cutoff.

Replacing a custom-built B2B portal

  • End the dev-team dependency. WizShop updates ship monthly without breaking your portal.
  • Data export from your database to WizShop catalog + customer schema.
  • Headless / REST API available for the workflows you genuinely customized.
  • Productized B2B ecommerce solution — no more "the original dev left and we can't update it."
  • Typical timeline: 30–45 days, including parallel-run before cutover.

Going from email + PDF + Excel to a real B2B commerce platform

  • Wholesale customer roster digitized from your spreadsheet (we offer a free template).
  • SKU catalog import from QuickBooks / NetSuite / Sage / your accounting system.
  • Approval-gated buyer signup so you stay in control of who sees pricing.
  • Mobile rep app for trade-show order capture — your reps stop writing on paper.
  • Typical timeline: 14–28 days. Fastest path because there’s no legacy data to clean up.

No surprises

Your Wholesale E-Commerce Implementation,
Security, And Migration

The three questions every wholesale operator asks before signing a wholesale e-commerce software contract.

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Go live in 30 days - here's how

Week 1

Kickoff, branding, subdomain

Week 2

ERP sync configured & tested

Week 3

Catalog + customer import, pricing rules

Week 4

UAT + launch

Not 6 months. Not 12. We've done it for 600+ wholesalers, distributors, and manufacturers.

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Security, uptime, and your data

SOC 2 Type II GDPR CCPA 99.99% uptime US / EU / CA residency

Your data is your data. We never use it to train models. Sync history is visible — every push, every failure, every retry.

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Migrating from Shopify, Magento, or Repzio

Tabbed migration playbooks for every common starting point:

  • Shopify Plus + B2B plugin stack
  • Magento / Adobe Commerce (incl. M2 EOL)
  • Repzio / NuOrder / Markettime
  • Homegrown PHP / WordPress portal
  • Email + PDF + Excel (the "no portal" cohort)
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60-day pilot guarantee

Try before you launch. We migrate your top 50 SKUs, your 5 biggest customers, and your ERP connector during the pilot — for free.

You don't go live until it's right.

If WizCommerce isn't the B2B ecommerce platform for you at the end of the pilot, walk away. No fees.

Book a Demo

Frequently Asked Questions

Wholesale ecommerce software  is the platform a brand uses to sell to retailers, designers, and trade buyers - not to end consumers. Most "wholesale ecommerce" tools today are either B2C platforms (Shopify, BigCommerce) with B2B plugins bolted on, or marketplaces (Faire, Markettime) that take a 15–25% commission. WizShop is wholesale-native: custom pricing per buyer, login-gated catalog, native ERP sync, a built-in wholesale buyer portal, and a mobile rep app — all in one product, on your domain, with zero commission.

A wholesale buyer portal  is the login-gated, branded space where your retailers and trade accounts place orders, see their pricing, pay invoices, and reorder. WizCommerce wholesale ecommerce buyer portal includes order history, 1-click reorder, saved carts, account-specific pricing, pay-on-account (net terms / ACH / card-on-file), credit-limit visibility, and tracking. Buyers stop calling. CSR call volume drops.

Yes — this is one  toggle. Public Google visitors see your branded wholesale storefront without prices. Approved wholesale buyers see their negotiated price the moment they log in. MAP-friendly. Keeps competitors out of your pricing data..

Shopify added B2B as an extension of its DTC platform. It charges $2,500/month plus 1% per order, requires plugins for tier pricing, custom catalogs, and ERP sync, and stores customer-to-business relationships in a way that's awkward for wholesale. WizCommerce is built for wholesale: B2B pricing is data, not a plugin; ERP sync is native, not a third-party app; the mobile rep app and buyer portal are part of the base product.

Shopify added B2B  as an extension of its DTC platform. It charges $2,500/month plus 1% per order, requires plugins for tier pricing, custom catalogs, and ERP sync, and stores customer-to-business relationships awkwardly for wholesale. WizCommerce wholesale commerce platform is built for wholesale: B2B pricing is data not a plugin; ERP sync is native; the mobile rep app and buyer portal are part of the base product.

Faire takes 15–25% commission and shows your buyers  your competitors on the same page. WizCommerce is your own wholesale buyer portal on your own domain — you own the customer, the data, and the margin. Many brands use WizCommerce to stop renewing Faire as the relationship matures.

Yes — and we do it regularly. Repzio and NuOrder are showing their age (especially after the Brandwise/Markettime consolidations). WizCommerce ships a modern wholesale ecommerce platform with a native rep app, an integrated buyer portal, and ERP sync that doesn't depend on overnight SSIS packages. Migration playbooks include data export, account hierarchy mapping, and   rep onboarding.

QuickBooks (Online, Enterprise, Desktop), NetSuite, SAP, Sage (Intacct + 100/300/500), Microsoft Dynamics 365 / Business Central, Acumatica, Spire, Fishbowl, M4 / Sightline, Dynacom — plus a Custom REST API. Two-way real-time sync. No   middleware.

Yes. The WizOrder rep app  is the offline-first companion to your wholesale ecommerce store. Native iPad app, works without Wi-Fi at trade shows, supports scan-and-go, bulk SKU paste, and large-cart wholesale orders (90+ line items). Orders sync to the wholesale platform and your ERP when connectivity returns.

Yes. Run WizCommerce on  wholesale.yourbrand.com alongside your existing Shopify DTC store, or run both natively on WizShop. Direct end-consumers to a retailer locator while wholesale buyers log in to negotiated pricing. No more "the consumer found a cheaper deal via the dealer login" chaos.

Average go-live across 100+ wholesale brand  implementations is 30 days. We've shipped one in 7 days at Browne Co. ahead of a trade show. The 60-day pilot is included: we migrate your top 50 SKUs, your 5 biggest wholesale accounts, and your ERP — for free, before you commit.

Demo call

Your Competitors Are Already Modernizing Wholesale.

Wizcommerce is the B2B eCommerce solution that replaces your duct-taped stack of Shopify plugins, spreadsheet CRMs, and legacy rep tools with one AI-native platform. Join hundreds of wholesale brands who have already made the switch.

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